ADVANCE PRAISE FOR BIGGER & BETTEr

“ESTHER HAS CRACKED THE CODE FOR HOW TO SCALE REVENUES DRAMATICALLY FOR COMPANIES WITH CONSTRAINED RESOURCES WHILE SIMULTANEOUSLY GROWING ARR AND EBITDA. HER MINDSET AND TACTICAL PRINCIPLES BUILD A STRONG REPEATABLE METHODOLOGY THAT FOUNDERS AND THEIR GROWTH TEAMS CAN APPLY TO THEIR OWN GROWTH STRATEGIES - REGARDLESS OF INDUSTRY OR GEOGRAPHY."

—DAPHNE CARMELI, FOUNDER OF DELIV, VP EMERGING BUSINESS | TARGET

“ESTHER’S BOOK BIGGER & BETTER IS AN ULTIMATE GUIDE FOR A STARTUP OR A GROWING TEAM TO SCALE UP! IT IS LOADED WITH PRINCIPLES, STRATEGIES, AND FRESH PERSPECTIVES THAT MANY BUSINESS OWNERS WILL LEARN A LOT FROM. DEFINITELY A GEM AND SHOULD BE ON EVERY ENTREPRENEURS’ READ LIST.”

— CHAD RUBIN, CO-FOUNDER | SKUBANA

”A must-read playbook of proven strategies and tactics for scaling with limited resources. Most small companies go out of business and never break through the barriers to survive and grow. Prozan has scaled growth dramatically on a shoestring budget and shares a practical toolkit of mindset and tactical principles so others can replicate that success.”

— Victor Cohn, Chairman | Solebury Capital

“IN MY ROLE AS CEO AND PRESIDENT OF RADIAL INC., A MAJOR ECOMMERCE LOGISTICS COMPANY, I WATCHED ESTHER DRAMATICALLY SCALE REVENUES PROFITABLY AT RUBY HAS, A COMPANY IN THE SAME SPACE AS RADIAL, LEADING TO ITS ACQUISITION BY SHIPMONK IN A PE-BACKED DEAL. IN BIGGER & BETTER SHE SHARES MINDSET PRINCIPLES AND A LEAN TACTICAL APPROACH THAT LEADS TO OUTSIZED REVENUE RESULTS. THIS IS THE PLAYBOOK FOR SCALING YOUR REVENUES WHILE PRESERVING RESOURCES.”

— ILIAS SIMPSON, FORMER CEO & PRESIDENT | RADIAL

“I HAVE WORKED WITH ESTHER EXTENSIVELY AND DIRECTLY EXPERIENCED HER UNIQUE APPROACH TO SCALING BUSINESSES QUICKLY WHEN RESOURCES ARE LIMITED. AS A PREVIOUS FOUNDER, I FOUND HER 12 CHAPTERS A MUST-READ BOOK IF YOU HAVE A START-UP OR ANY SMALL COMPANY AND WANT TO GROW FAST. SHE HAS BECOME A CONSUMMATE AUTHORITY ON THIS TOPIC AND, IN BIGGER & BETTER, SHARES WHAT IS HANDS-DOWN THE BEST PLAYBOOK FOR GROWTH WITHIN THE CONSTRAINTS WE ALL HAVE.”

— JESUS SANCHEZ, HEAD OF INDUSTRY - ECOMMERCE AND RETAIL | GOOGLE

“THE DEFINITIVE HOW-TO FOR SMALL BUSINESSES SEEKING TO THRIVE IN THEIR SECTOR AND SUCCEED WHERE SO MANY OTHERS HAVE FAILED. WHETHER YOU’RE THINKING OF STARTING A SMALL BUSINESS OR ALREADY HAVE, WITH BIGGER & BETTER, ESTHER TAKES HER EXPERIENCE IN SCALING OVER 10X IN 3 YEARS WITH MINIMAL BUDGET AND CHALLENGES YOU TO THINK STRATEGICALLY, LISTEN, ADAPT AND GIVE MORE THAN YOU TAKE. THE ULTIMATE TOOL KIT FOR SMALL BUSINESS OWNERS.”

— NAOMI GONZALEZ, CO-FOUNDER | TOMBOYX

“IN HER BOOK ESTHER REMINDS US THAT OUR “DIRECTION AS A COMPANY IS THE ACCUMULATION OF THOUSANDS OF DECISIONS” THAT WE MAKE AS LEADERS EVERY DAY. WITH BIGGER & BETTER, ESTHER HAS PROVIDED A PRACTICAL FRAMEWORK FOR SUCCESSFUL DECISION MAKING. BIGGER & BETTER IS A MUST HAVE PLAYBOOK FOR EFFICIENTLY AND PROFITABLY SCALING YOUR SMALL BUSINESS.”

— JANET MEGDADI, VP GLOBAL SALES STRATEGY AND TRANSFORMATION | VISA

"ESTHER IS A MOTIVATED, INTELLIGENT, AND PROACTIVE PARTNER THAT HAS SPENT HER CAREER SHAPING SMALL, HIGH POTENTIAL, BUSINESSES INTO POWERHOUSES. IN BIGGER & BETTER, SHE SHARES HER SAVVY APPROACH TO SCALING BUSINESSES LEADING TO PROFITABLE GROWTH, WHILE APPLYING BASIC PRINCIPLES ON BUILDING LONG TERM SUCCESS THROUGH INVESTING IN CORE INFRASTRUCTURE, PEOPLE AND PROCESSES. SHE DELIVERS BOTH ON PARTNER AND EMPLOYEE SATISFACTION, AND IS A RELIABLE PARTNER I HAVE COME TO KNOW AND RELY ON OVER THE YEARS."

—BRITA TURNER FIELDING, GM HOME & MAINSTREET | EBAY

“ESTHER HAS BEEN A GO-TO ADVISOR TO ME FOR QUITE SOME TIME NOW, SO TO GET HER THOUGHTS AND STRATEGIES IN THIS FORMAT IS IMMENSELY HELPFUL. WHETHER YOU ARE JUST BEGINNING YOUR JOURNEY, EXPERIENCING HYPER-GROWTH OR RUN A LARGE STABLE BUSINESS - YOU WILL GAIN WISDOM, INSIGHT AND CREATIVE STRATEGIES FROM THIS. A PARTICULAR FAVORITE OF MINE IS ESTHER’S CHAPTER ON RADICAL GENEROSITY - THIS IS RARELY TALKED ABOUT AND IN MY EXPERIENCE PAYS SIGNIFICANT DIVIDENDS.”

— BEN SMITH, CoO | ATHLETIC GREENS

“I’VE WITNESSED FIRST-HAND ESTHER’S REMARKABLE APPROACH TO BOTH BUSINESS AND TO MAKING THE WORLD A BETTER PLACE. IN BIGGER & BETTER, SHE OUTLINES HIGHLY EFFECTIVE PRINCIPLES FOR DISCIPLINED BUSINESS GROWTH WITH LIMITED RESOURCES BY DRAWING FROM HER EXTENSIVE EXPERIENCE IN DRIVING REVENUE GROWTH WHILE MAINTAINING HIGH PROFIT MARGINS (E.G., 10X REVENUE GROWTH, 1500% ARR GROWTH IN LESS THAN 3 YEARS IN HER LAST ROLE). ANYONE CHARGED WITH SCALING REVENUES DRAMATICALLY SHOULD MAKE USE OF THIS PLAYBOOK.”

—SANJEEV MATHUR, SVP OPERATIONS | BOMBAS

“IN BIGGER & BETTER PROZAN OUTLINES THE PRINCIPLES AND OPERATING GUIDELINES TO SCALE A BUSINESS QUICKLY WITH FISCAL RESPONSIBILITY IN MIND. HER THOUGHTFUL APPROACH TO BUILDING, HONING AND LEVERAGING CHANNEL PARTNERSHIPS CAN CREATE MOMENTUM AND LONG-TERM ENTERPRISE VALUE. A DEFINITIVE PLAYBOOK FOR LEAN, HYPERGROWTH.”

— RATHNA SHARAD, FOUNDER & CEO | FLAVORCLOUD

“THIS IS THE ULTIMATE PLAYBOOK FOR LEAN HYPERGROWTH. PROZAN'S NON-TRANSACTIONAL METHOD FOR PROFITABLY SCALING REVENUE, WHICH SHE LAYS OUT IN BIGGER & BETTER, IS SOMETHING I HAVE EXPERIENCED FIRST HAND AS A PARTNER THROUGH HER ACTIVATION OF ALLIANCES. HERE, SHE SHARES HER METHODOLOGY WHICH HAS LED TO SIGNIFICANT EXITS BY BUILDING ENTERPRISE VALUE THROUGH RELATIONSHIP-BASED OWNED CHANNELS.”

— CALLUM CAMPBELL, CEO | LINNWORKS

“THIS BOOK IS THE PERFECT ANTIDOTE TO THE HAMSTER WHEEL OF CHAOTIC STARTUPS CLINGING LARGELY OR SOLELY TO PAID DIGITAL MARKETING TACTICS TO ACQUIRE NEW CUSTOMERS WITHOUT A VISION. IT IS A SMART TACTICAL GUIDE TO GROWING YOUR BUSINESS WHILE PROVIDING LASTING VALUE TO YOUR CUSTOMERS. ESTHER TAKES A STRATEGIC VIEW, SHIFTING MINDSETS WHILE SHARING RESULT-DRIVEN METHODOLOGIES TO GET TO MEANINGFUL GROWTH. EVERY BUSINESS SHOULD TAKE A PAGE OUT OF THIS PLAYBOOK!”

— SIOBHAN LONERGAN, CHIEF BRAND OFFICER | SIMPLEHEALTH, SHAPERMINT, THINX

“Esther Kestenbaum Prozan is an example of someone who has a history of scaling small companies into great enterprises. Prozan is a believer in the importance of scaling revenue efficiently, which is an important part of building a small business. Having had firsthand successes scaling companies, she wrote Bigger & Better with the purpose of helping others scale their companies. This book gives insights for business owners, providing a range of ways in which scaling their small business can be made possible in a resource-limited manner. Sample topics include how to avoid diluting business ownership and using radical generosity to build relationships. Any small business needs actionable, real-world solutions to grow quickly. Bigger & Better provides exactly that and should absolutely be on business owners' reading lists when looking to scale a company. ”

— Inc.